The success of the BlackBerry Z10 and Q10 Smartphones was never in any real doubt, but it seems even the market’s leading analysts underestimated just how well the two would perform. Ongoing estimates have suggested an impressive average of around a million BlackBerry 10 Smartphones per month since their release date earlier this year.
However, Mark Sue of RBC analysts has added his voice to the debate and now expects that BlackBerry will ship at least 14 million Smartphones by the end of the year – huge increase on his prior projection of 11 million.
He’s also confident that BlackBerry’s newfound success with continue on into next year, having projected at least 3.5 million device sales during the first three months of 2014.
This is of course the time of the year when you’d expect the sales performance of the BlackBerry Z10 and Q10 to slow a little, ahead of major device launches like the iPhone 5S, the LG Optimus G2 and eventually the Google Nexus 5. However, not only are the BlackBerry 10 devices on the market today winning over the masses as a real and attractive break from the iOS-Android duopoly, but there are also new BlackBerry devices on the horizon with every potential to further the firm’s momentum.
Next to launch will be the BlackBerry Q5, which is a slightly stripped-back version of the Q10 with full QWERTY keyboard and all the trimmings for a much more wallet-friendly price. This is expected to be the BlackBerry 10 for the masses and chalk up millions of sales across the corporate market too.
And then comes the mysterious BlackBerry A10, which is known to be in production and scheduled for a late 2013 release date, though the form it will take is the subject of hot debate. Given the relatively new nature of BlackBerry’s new flagship Smartphones however, one of the more plausible projections for the A10 is as something of a replacement for the BlackBerry PlayBook in the form of a 5.5-inch or 6-inch BB10 Phablet to rival the likes of the Samsung Galaxy Note 3.